And cheeseburgers into dirt. I build content systems from brand identities instead of trends. I believe every inch of footage tells a story, and
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If there’s something I don’t know how to make, it’s not long until I do. That’s how I mastered video editing, built a server from scratch, and baked a loaf of sourdough. I'm obsessed with tools because they let me build, and building is where my creativity actually turns into output.
In 2024 I landed my first client and joined Fold Social. Since then I’ve been running production top to bottom: content, accounts, print design, brand strategy, and creative direction.
I don’t just generate ‘posts’ for my clients, I translate their brands into platform-native work that earns engagement, without selling the message out to shallow trends. Then I iterate.
I'm a proud fish dad and I love plants. When I'm not glued to my computer screen you'll find me at concerts, at the movies, or filming myself throwing american cheese at windows.
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